Digital Marketing Strategy Course

Next Starting Dates in 2020: 13.01., 13.04., 11.05., 20.07., 14.09., 16.11.

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Is the layout of your website outdated and boring?
Want to significantly increase visitors to your site?
Do you need to convert more visitors into clients?

Our hands-on, practical one-week course is intended for anyone who has a website, looking to improve their digital presence and wants to get better rankings on Google. This could be anyone from teachers and staff who manage their school’s website and/or social media channels, to small business owners, to entrepreneurs, to anyone with a great business idea who plans on building or improving their website.

Groups and individuals are invited to participate in daily seminars, demonstrations and workshops, while also having the chance to explore the tropical island of Tenerife through leisure activities and group excursions. Daily seminars focus on a wide variety of topics including basic and niche marketing concepts, website optimization, content marketing, social media marketing (SMM), search engine optimization (SEO) and more.

Regardless of your industry, size or profession our digital marketing strategy course provides you with the core knowledge to develop your online presence, create a winning website and puts you well on your way to being an expert digital marketer!

Job-related skills and competences:

  • Introduction to basic online marketing concepts and techniques.

  • Certification in digital marketing with an overview of skills, strengths and accomplishments.

  • Ability to create a website from scratch, utilizing landing pages, online content, SEO concepts, Meta tags and other Productized Digital Marketing services.

  • Obtain basic knowledge of social media initiatives from creating posts, fan pages and groups to utilizing advertisements, research tools and online campaigns.

  • Ability to select and adopt research methods to investigate, analyze and interpret data based on clients’ needs while identifying potential for market share growth.

  • Comprehension of online tools and programs including Trello, Thrive, WordPress, Google Drive, Canva, Tumblr and Facebook Analytics.

  • Enrich communication skills through continuous collaboration with peers and trainers, preparing presentations and evaluations at each step of the process

  • Development of photo editing and infographic skills.

  • Enrich communication skills through continuous collaboration with peers and trainers as students prepare presentations and receive extensive evaluations.

  • Improve oral and written English through seminars and given tasks.

Daily Program:

WEBSITE CHECK

  • Introduction to Digital Marketing – 45 min Seminar
  • Webdesign & UX Audit – What Makes a Great Website – 45 min Seminar
  • Conducting A Website Audit (Checklist) – 45 min Demonstration
  • Conducting Your Own Website Audit – 45 min Workshop
  • Landing Pages – How to Use Them – 45 min Seminar
  • Writing Your Own Website Audit Reports – Practical Training

Following our introductory seminar on Digital Marketing, day 1 will consist of different modules, each related to creating effective websites.

First, you’ll learn key elements of what makes a good website, followed by a demonstration of how to conduct a website audit.

After a demonstration, you will conduct your own website audit in a workshop and write your website audit report. Being able to write a useful audit report will allow you to gain a deeper understanding of your site’s current effectiveness.

We’ll start our intensive training by introducing you to the functions and advantages of WordPress as a Content Management System (CMS) for your website.

But what do you actually need to be able to work with WordPress? You need to register a domain and to find a web hosting provider. Don’t worry it sounds more complicated than it is, we’ll cover all this before we setup your website.

Next, we’ll explain how to choose a suitable theme and page builder for your business, which allows you to easily change and edit the design of your WordPress site.

SEO STRATEGY

  • Introduction to SEO – 45 min Seminar
  • Introduction to Keyword Research – 45 min Seminar
  • Conducting Your Own Keyword Research – 45 min Workshop
  • Elements of an SEO Site Audi– 45 min Demonstration / Workshop
  • Onsite Optimization with Keywords – 45 min Seminar
  • Onsite SEO – Practical Training

On day 2, we’ll teach you the essentials of Search Engine Optimization. Moreover, we will analyse your website and you will learn all about keyword research.

After the seminar introducing the key elements of SEO, we’ll show you in a live demonstration how to search for the right keywords and conduct a Ranking Status Report.

You’ll wrap up your day with hands-on practical training, where you will work independently to look for keywords relevant to your own business and also optimize your website.

CONTENT MARKETING

  • Introduction to Content Marketing – 45 min Seminar
  • (Copy-)Writing for the Web – 45 min Seminar
  • The Content Quality Audit – 45 min Workshop
  • The Elements of a Content Strategy – 45 min Demonstration
  • Creating Your Content Strategy – 45 min Workshop
  • Plan Your Next 12 Blog Posts Based on a Keyword Research – Practical Training

On day 3, we’ll teach you the concepts of content marketing and how to implement these strategies in your business. You will learn to write in such a way that your audience will love to consume your content.

After the seminar introducing the key elements of Content Marketing, we’ll show you how to conduct a content quality audit in order to optimize your content and to create a strategy.

At the end of the day during the workshop you will create your own content strategy.

SOCIAL MEDIA

  • Social Media & The Right Platform for You – 45 min Seminar
  • Your Social Media Activities on Autopilot – 45 min Demonstration
  • Creating a Social Media Audit – 45 min Demonstration
  • Conducting Your Own Social Media Audit – 45 min Workshop
  • Creating a Social Media Strategy – 45 min Demonstration
  • Create Your Social Media Plan for One Month – Practical Training

Social Media is one of the most useful techniques for increasing website traffic in today’s marketing environment. On day 4 you’ll learn how to optimize your social media efforts in order to get the most out of this free marketing technique.

We’ll show you the best social media practices and platforms for your business, as well as powerful tools to put your social media activities on Autopilot.

You will be conducting your very own social media audit in a workshop and will use this data to create the social media strategy for your institution.

PAID ADVERTISEMENT

  • The Elements of Paid Advertisement Campaigns – 45 min Seminar
  • The Best Audience Type for Your Campaign  – 45 min Seminar
  • Creating a Facebook Ad Campaign – 45 min Demonstration
  • Creating Your Own Facebook Ad Campaign – Practical Training
  • Feedback Session, Testimonials, Certificates

Day 5 tackles the topic of paid online advertising and why it can be useful to you.

We’ll create a Facebook ad campaign from scratch in a live demonstration and apply the learnings to your business or institution in a practical workshop. Also, we’ll discover the different ways how to create the best performing target audiences.

LEISURE TIME ACTIVITIES

  • Students are offered many free leisure activities, including a visit to the botanical garden, surf trials, salsa and flamenco lessons, Spanish culture introduction and volleyball.

  • Visit Loro Parque – the famous parrot paradise

  • Spend a fun day at Siam Park – the water kingdom of Europe

  • Travel to La Gomera, and spend the day at this beautiful neighbouring island of Tenerife

  • Take a hiking trip in Maska to check out the hidden miracles of the island

  • Visit the world’s third largest volcano on a day trip to Las Cañadas del Teide

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Our Recent Projects

2020-12-18T14:02:41+00:00

21st century soft skills for teachers in VET

Nowadays European economies are driven by globalization, development of information and communication technologies (ICT) and the diversity of values in society. Future is becoming more and more unpredictable in a wide variety of areas. Students, who are at schools now, should learn to live in a world that is constantly changing and in the future be prepared unprecedented economic, political, social and cultural environment.

21st century soft skills that had been marked up by global organization Organization for Economic Co-operation and Development (OECD) in the international strategic document “Directorate for education and skills” is prioritized to support educators by improving their soft skills that is required in VET programs and by involved parts to support them in acquiring and developing these skills and key competences on basis of vocational education and training learning.

Teachers are working in a fast changing environment, that most precisely can be described by a quote that has been widely shared on social media; it says teachers “are currently preparing students for jobs and technologies that don’t yet exist, in order to solve problems that we don’t even know are problems yet”. To face the unknown, it’s identified that certain soft skills are needed to be developed through the education process. But what is needed from teachers? How they can support development of the skills, which they learn about from methodical materials?

“21st century soft skills for teachers in VET” Project aims to train and educate teachers in vocational education and training institutions, prepare them so that they are ready for working with most essential 21st century soft skills during their classes with their students.

Partners will develop a training course for VET teachers based on research done with teachers, students and employers on key skills to be acquired.
Project activities will include professional development of VET educators so they are able to support effective 21st century soft skill learning.

Project name: 21st century soft skills for teachers in VET
Project number: 2020-1-LV01-KA202-077561
Coordinator: Riga Technical School of Tourism and Creative Industry
Partners: FU International Academy Tenerife
ROC van Amsterdam, MBO Airport College
Duration: 01/09/2020 – 31/08/2022

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