Digital Marketing For Staff & Educators

Starting Dates in 2021: 11.01., 12.04., 21.06., 06.09., 08.11.

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This program is thoroughly designed for beginners interested in gaining insights in the field of digital marketing. Here, teachers learn how to improve their schools’ websites and create unique content to help promote their schools on social media.

Groups and individuals are invited to participate in daily seminars, demonstrations and workshops, while also having the chance to explore the tropical island of Tenerife through leisure activities and group excursions. Daily seminars focus on a wide variety of topics including basic and niche marketing concepts, website optimization, content marketing, social media marketing (SMM), search engine optimization (SEO) and more.

Teachers have 30 hours of specialized training where they will learn how to implement the most relevant online tools to help boost online platforms where parents, students and partner institutions interact with one another. Teachers will gain the necessary experience to understand the importance of a digital presence while putting into practice the knowledge gained during seminars as guided and evaluated by our professional team of online marketers.

After completing the course, teachers will receive a certificate in digital marketing with a list of all seminars completed, as well as a full reference letter giving an overview of their skills, strengths and accomplishments during the internship.

Get a sneak peak of our training programs and check out our blog.

LEISURE TIME ACTIVITIES

  • Students are offered many free leisure activities, including a visit to the botanical garden, surf trials, salsa and flamenco lessons, Spanish culture introduction and volleyball.

  • Visit Loro Parque – the famous parrot paradise

  • Spend a fun day at Siam Park – the water kingdom of Europe

  • Travel to La Gomera, and spend the day at this beautiful neighbouring island of Tenerife

  • Take a hiking trip in Maska to check out the hidden miracles of the island

  • Visit the world’s third largest volcano on a day trip to Las Cañadas del Teide

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Testimonials

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Very useful and professional training

We highly appreciate participating in the course because we have learned a lot. Very useful professional training with a very competent experienced trainer in the field. We also enjoyed organization and school facilities. We would recommend this course to all who want to have competent knowledge in online marketing and want to be successful in working life.

Jana & Libor Teachers
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Informative and Captivating Lecturers

We have just come back from an intensive 5-day teacher training course about online marketing at FU International Academy Tenerife and we all agree that the course, the teachers as well as the whole experience were amazing.

Even though we were teachers of different subjects with different levels of prior knowledge about the topic, we all found the lectures informative and captivating, yet easy enough to follow. All the lectures were supported by well-prepared presentations, real-life examples and first-hand experience as all the teachers from FU International Academy also do what they teach.

We were also extremely pleased with the overall organization of our stay in Tenerife. We worked hard and learned a lot, but at the same time, we had enough time to explore the island and socialize.

Slovenian Teachers
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Great Opportunity to Improve Your Marketing Strategy

The seminar at SEOintheSUN was a great opportunity to get an inside view of our digital marketing strategy in the company and learn about effective approaches, methods and tools in communication with our target groups. Frank, Orsolya and Semmy generously shared their knowledge and were always ready to give an advice about any digital marketing related issue during the seminar.

Goran Head of Organization
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One of the Most Professional Courses

I thought this is one of the most professional courses I have ever attended. I'm glad I attended this course and I suggested to others who are interested. It was more than I expected. Thank you!

Angele Teacher

Our Recent Projects

2020-12-18T14:02:41+00:00

21st century soft skills for teachers in VET

Nowadays European economies are driven by globalization, development of information and communication technologies (ICT) and the diversity of values in society. Future is becoming more and more unpredictable in a wide variety of areas. Students, who are at schools now, should learn to live in a world that is constantly changing and in the future be prepared unprecedented economic, political, social and cultural environment.

21st century soft skills that had been marked up by global organization Organization for Economic Co-operation and Development (OECD) in the international strategic document “Directorate for education and skills” is prioritized to support educators by improving their soft skills that is required in VET programs and by involved parts to support them in acquiring and developing these skills and key competences on basis of vocational education and training learning.

Teachers are working in a fast changing environment, that most precisely can be described by a quote that has been widely shared on social media; it says teachers “are currently preparing students for jobs and technologies that don’t yet exist, in order to solve problems that we don’t even know are problems yet”. To face the unknown, it’s identified that certain soft skills are needed to be developed through the education process. But what is needed from teachers? How they can support development of the skills, which they learn about from methodical materials?

“21st century soft skills for teachers in VET” Project aims to train and educate teachers in vocational education and training institutions, prepare them so that they are ready for working with most essential 21st century soft skills during their classes with their students.

Partners will develop a training course for VET teachers based on research done with teachers, students and employers on key skills to be acquired.
Project activities will include professional development of VET educators so they are able to support effective 21st century soft skill learning.

Project name: 21st century soft skills for teachers in VET
Project number: 2020-1-LV01-KA202-077561
Coordinator: Riga Technical School of Tourism and Creative Industry
Partners: FU International Academy Tenerife
ROC van Amsterdam, MBO Airport College
Duration: 01/09/2020 – 31/08/2022

2019-06-18T14:49:51+00:00

Public Speaking Skills

The Polish teachers wanted to improve their public speaking skills. During the one week course, they learned about body language, voice techniques and became familiar with useful tools for presentations.

2019-06-18T14:45:32+00:00

Discussing Gender Equality

The Portuguese teachers came to Tenerife to learn about methods for reducing inequalities at the individual, institutional and social levels.

2019-06-18T14:15:43+00:00

Portuguese and Finnish Teachers

Our Digital Marketing for School training is really popular between the staff course participants. In May we welcomed teachers for Portugal and Finland.

2019-06-18T12:01:27+00:00

Staff Course for Tourism Professionals

8 participants came from the Slovenian Tourism School and their partner institutions to learn about digital marketing strategies for the hospitality industry. They also had the chance to experience the famous Tenerife Carnival!

2018-05-18T11:38:46+00:00

Tailor Made Staff Mobilities

Our Irish and Portugal Staff participants wanted to learn about online tools for international projects, website design and social media for schools. They also had some free time to explore the island.

2018-05-17T15:56:42+00:00

Polish and Italian Staff Course

The participants of the Digital Marketing Training Course are ready to put their newly gained knowledge into practice! We are happy to receive students from so many different countries!

2018-05-17T15:53:47+00:00

Macedonian Teachers

Two educators from Goce Delcev Kavadarci applied for a teacher course about E-learning and online tools to use in the classroom.

2018-05-17T14:31:38+00:00

Teacher Training for VET Staff

Teachers and project coordinators from Celje Economic School came to Tenerife to strengthen their digital marketing skills. We showed them how to improve their websites and social media profiles.

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