Why Digital Marketing?
The top priority of Erasmus+ Youth mobility projects is to support youth as they enter the digital world. With the ever-changing world of technology, digital marketing continues to grow and shape the way we communicate and build relationships with customers, and it is therefore the mission of this program to teach students how to confidently participate in adaptive business practices.
With cooperation from schools throughout Europe, students are equipped with the fundamental skills to use various tools and programs while developing basic and transversal skills such as entrepreneurship, online marketing and multilingualism. With the Digital Marketing Training program, students will learn to practically use innovative pedagogical approaches while developing appropriate assessment and certification methods based on learning outcomes.
Digital Marketing Training
This program is thoroughly designed for beginners interested in gaining insights and work experience in the field of digital marketing. Groups of 10 to 15 individuals are invited to participate in daily seminars, demonstrations, workshops and practical training, while also having the chance to explore the tropical island of Tenerife through different leisure activities and group excursions.
Daily seminars focus on a wide variety of topics including basic and niche marketing concepts, website optimization, content marketing, social media marketing (SMM), search engine optimization (SEO), productized digital marketing services and more. Students have up to 30 hours a week of practical, on-the-job training while working on real-life tasks for our clients. Students will learn to implement the most relevant online tools into workforce tasks and will also gain the skills to work independently by learning the exact productized services our clients expect through a step-by-step process as guided and evaluated by our professional team of online marketers.
In accordance with the European Credit system for Vocational Education and Training (ECVET), students will therefore gain the necessary experience to understand the requirements of the workplace, importance of positive attitudes and behaviors at work, while putting into practice the knowledge gained during seminars.
After completing the course, students will receive a certificate in digital marketing with a list of all seminars completed, as well as a full reference letter giving an overview of their skills, strengths and accomplishments during the internship.
Erasmus+ Host
As an experienced Erasmus+ hosting partner, we offer full service and organization of your stay in Tenerife. This includes completion of the necessary paperwork required for Erasmus+ projects, as well as airport transportation, accommodation either in shared apartments or one of our partnered hotels and, during the working day, students can eat in our own cafeteria at FU Café.
Project Outcomes:
Job-related skills and competences
Introduction to basic online marketing concepts and techniques.
Certification in digital marketing with an overview of skills, strengths and accomplishments.
Ability to create a website from scratch, utilizing landing pages, online content, SEO concepts, Meta tags and other Productized Digital Marketing services.
Obtain basic knowledge of social media initiatives from creating posts, fan pages and groups to utilizing advertisements, research tools and online campaigns.
Comprehension of online tools and programs including Trello, Thrive, WordPress, Google Drive, Canva, Tumblr and Facebook Analytics.
Development of photo editing and infographic skills.
Organizational and social skills
Promote social inclusion and well-being through seminars that address career-building opportunities, provide entrepreneurial tips and self-awareness activities.
Enhance time-management skills as participants are required to carefully plan time spent on each task during the working week.
Capacity to rapidly adapt to real-life situations in the context of European economic and business relationships.
Expand network through interactions with people from Spain and other countries as students openly exchange cultural information.
Option to join in leisure time and cultural activities throughout Tenerife.
Developing an awareness of responsible, independent living.
LEISURE TIME ACTIVITIES
Students are offered many free leisure activities, including a visit to the botanical garden, surf trials, salsa and flamenco lessons, Spanish culture introduction and volleyball
Visit Loro Parque – the famous parrot paradise
Spend a fun day at Siam Park – the water kingdom of Europe
Travel to La Gomera, and spend the day at this beautiful neighbouring island of Tenerife
Take a hiking trip in Maska to check out the hidden miracles of the island
Visit the world’s third largest volcano on a day trip to Las Cañadas del Teide
Read what Former Participants Say about Us
I can’t describe how much all this SEO and content marketing inspired me
In our three fantastic weeks we learned so much and not just on FU Academy but also managing our finances, and basically living on my own.
I can’t describe how much all this SEO and content marketing inspired me to make an website and earn money. ...Right away when I arrive to Slovenia I’ll make the best out of all these knowledge i’ve gained here and make a website.
I can grow my business now!
My experience with this Erasmus + project was a very enjoyable one because I met new people and I learned with SEOintheSun how Digital Marketing works and how I can grow my business. This week in this company I really enjoyed the seminar when I learned how Google works and how to optimize and how to increase traffic on my site. I wish to come back!
I would really like to stay here more
In this three weeks, I have learned a lot about digital marketing, creating web pages, editing images, writing blogs and so on. I know that what I learned here it is going to help me a lot in upcoming projects, schoolwork and similar. Trainers here are very kind, full of energy and will help you with any kind of problem. On FU Academy we also learned how to dance salsa and flamenco and little about Spanish culture.
Of course, we’ve had some interesting excursions like Loro Parque and El Teide. They were both very nice but I liked the El Teide more because nature there is fascinating.
SEOintheSun means a lot to me
SEOintheSun means a lot to me - here I learned how to use different programs such as Canva, Photoscape, Trello and of course, I met new people. Also, I discovered in this two weeks the beauty of the Island of Eternal Spring and I enjoyed fully every corner of Tenerife.
All the workshops were understandable and I was captivated by the information that our trainers gave to us. If I will have another chance to participate in this kind of project, I’m sure that I will come back here.
This was a really wonderful experience that I will never forget.
I learned a lot about SEO, social media, creating my own website, writing articles, using hashtags, editing pictures and much more. All the knowledge I have gained will come in handy for school and also for my future life in general.
By living abroad, I had the opportunity to develop my spanish language skills and also improve my english by using it daily. I have also gained experience in my social life as I became more independent.
THE AMAZING 3 WEEKS
We got this great opportunity to come to FU International Academy and I will never forget it. I have learned a lot in these three weeks. I did not expect it to be so interesting and useful in the future. They showed me the world of Digital Marketing I’ve learned a lot, like how to create a landing page, what to put in the landing page that will get the attention.
I have also learned things about Social media that I didn’t know before. Things that they showed me are very useful and easy to use. We use tools such as Canva, Trello, Drive… I really liked working with Canva and creating pictures with it and that was very easy and fun to do because you don’t have to do much to make the photo perfect.
It was amazing!
I will miss Tenerife, I will miss FU-IA. This was an amazing experience and I won’t forget what happened here. The things that I learned will help me a lot in the future, being able to be an amateur digital marketer. This company, SEOintheSun, helped me understand how to work in digital marketing, how to talk with my client and how to start my own company. This was a great opportunity.
The Day I Joined the Project Changed Everything
The Erasmus + project in Tenerife was probably the best thing that could happen, not only because I learned a lot of new things, but also because I discovered that I might be interested in digital marketing and felt very good when I wrote articles.
The experience really gave me motivation for the future, to go study abroad, to try new things and to succeed. I will remember this experience for the rest of my life and I am sure it will help me in my career.
¡Adios Tenerife, hasta la próxima!
At FU International Academy I learned about things that I am very interested in and school was never boring. We wrote blog posts, created Facebook business pages and landing pages, worked with Wordpress, Canva, Trello, Google plugins, Photoscape, etc. Our trainers were one of the best teachers we ever had. We learned about programs and things that will be useful and beneficial in our school and professional life. Now it’s much easier to understand how marketing and social media works and how are companies using it.
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