After the success of our first Erasmus+ mobility project of 2016, we couldn’t wait to welcome the next group to our online marketing school in Tenerife. On the 20th of February, we had to say goodbye to the 15 Slovenian students from the last group, and only one day later, on the 21st of February, we started another 3-week course with 30 more Slovenian students participating in the “Gradimo temelje prihodnosti” programme. If this doesn’t show you how much we love what we do and how well our system works, we don’t know what will.
About the project
The thirty, 17 – 19 year old students who we had with us from February 21st to March 12th came from 4 different schools located in different parts of Slovenia – so not only was the island and our school new to them, but also their fellow students with whom they would be working together in the following three weeks. These special circumstances called for a professional yet personal appearance from our side, coaching 30 students efficiently while making sure that each and every one of them enjoyed their stay away from home. Luckily our team has had many experiences with these kinds of mobility projects in the past, so this one was yet another success.
The students stayed in shared rooms in the 3* Pez Azul Aparthotel which is only a 10-minute walk away from the school. Breakfast and dinner were provided by the hotel, and they were given a daily lunch menu at the FU Cafe which is part of our school. On the weekends, they received 10€/day as lunch money, and this is handed to them each Friday.
Each day, the students had a seminar at 9 a.m. addressing with a topic related to Online Marketing. Sometimes those seminars were followed up by another workshop, which explained the same topic more in depth. After a short coffee break, they were divided into two groups of 15 people and sent to two different classrooms. Each group had their own supervisor who stayed with them throughout the day to assist with assigned tasks, if necessary. By creating two groups, the team camaraderie was noticeably enhanced within the first day, which kept them motivated throughout their stay.
Programme for the 3 weeks
We started off with a few icebreaker games to get to know each other. Our Junior Online Marketing Manager, Lisa, and Social Media Manager, Orsolya, introduced themselves as the trainers of the groups, and stayed with the students from 9 a.m. each morning at the seminars until 5 o’clock in the afternoon.
Week 1 was dedicated to getting to know the basic tools of Online Marketing and learning about Content Marketing. Topics like Content Curation, Blogging and Copywriting were covered. The tasks given in week 1 were focused on improving their writing skills and having them get used to the most important tools that they’ll need.
In Week 2, those writing skills were called to action as the students were taught how to use WordPress, which is the most common way for persons to build their own website. During this week, they worked in small groups and created landing pages for one of our own projects. We also gave them an introduction to Search Engine Optimization (SEO); a very important aspect of Online Marketing that explains how to make a website Search-Engine-Friendly to, for example, rank higher in Google.
Week 3 covered the wide range of Social Media topics. Here, the students first learned about how important Social Media has become in the world of Online Marketing, and then they were introduced to the different existing platforms and their purposes. At the end of week 3, they were asked to prepare a final presentation on what they learned during this programme and accordingly to make use of them.
The outcome of this 3-week programme could be measured by the improvement of skills in a wide range of different fields.
Job-related skills included:
- Developing knowledge of Content Marketing, Search Engine Optimization (SEO) and Social Media Marketing (SMM)
- Content Marketing (Content research and curation) = Improvement of writing skills
- Editing and publishing blog posts in WordPress
- Optimizing blog posts (onsite and offsite SEO)
- Editing pictures and creating graphics
- Google Plus for own needs (introduction, account setup, optimization)
- Basic know-how about social media tools (Facebook, Pinterest)
- Creation of a landing page with Thrive Themes
- Drawing up presentations about their stay in Spain
- Sharing current projects and relevant documents with the rest of the group, and actively participating in the discussion of results.
Computer skills achieved were:
- Working with Google Docs, Task Management Tool Trello & Canva (editing pictures)
- Facebook (Creating a Facebook Group)
- Pinterest (Functionality)
- Google+ (Facts, Features, Creation of a personalized profile)
- Thrive Themes (Creating a Landing page)
In addition, they also developed valuable social skills by travelling to a foreign place at a young age, having to get used to new people and new places, and learning how to work in a team. Of course, they also improved their language skills, as English was the only language spoken in the seminars and it was their only way of communicating with their trainers.
Also included in the programme were free leisure activities – one in the afternoons each week.
In the first week, we had a Volleyball Match down at the beach.
In Week 2, our 30 students were given a free salsa lesson at our school.
The excursion to the botanical garden took place in week 3.
The project also included two big excursions on the weekends. One was to the must-see Loro Park – which is a zoo with very smart animals – that is located right down in Puerto de la Cruz. The other one was a guided tour up to Mount Teide, Spain’s highest mountain at an altitude of 3718m. On this tour, the students were able to learn about the different climatic zones that they passed when driving up to the Teide National Park. They were able to notice the difference in temperature and the thin air, and experienced the beauty of the volcanic land.
The final presentation on the last day demonstrated the things that the students had learned in those three weeks. The feedback and testimonials we got from them showed us that they really enjoyed their time here, and we are looking forward to hearing back from them to see if they do end up in the world of Online Marketing. Some of them have told us that thanks to this programme, they now have an idea which direction to go later in their lives.
We, the whole team of Erasmus+ Tenerife, says farewell to the group of 30 students.